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Who we are

Where it all began…

A Note from the Founder, Emma Tomes.

Hello, and thank you for popping by.

People often ask me why I do what I do. Well, in 2010 I experienced a heartbreaking bereavement to suicide. Sadly, my son’s father, lost his struggle with poor mental health.

My son and I faced the challenges and adversity that came with this traumatic experience. This bereavement to suicide contributed towards experiencing a downward spiral of declining mental health. The ‘’just keep swimming’’ mantra, so prevalent in society, became unmanageable. I was drowning and recognised I needed HELP.

While researching my way back to good mental health, using tools such as GRM (The Grief Recovery Method ®), Mindfulness and NLP, I discovered that truly HELPful support was hard to find. My realisation that I needed help brought about a motivation to survive and thrive from my experience.

I am a proactive and HELPful coach. I use my credentials as a Master NLP practitioner, Grief Recovery Method® Specialist and Mindfulness Teacher to provide an all-encompassing approach that has resulted in helping over 1000 people. My mission is to provide people with HELP that supports positive mental health and prevent other families from experiencing loss due to poor mental health.

In all my coaching and training, I apply Honesty and Empathy while really Listening and giving Practical advice that makes a difference. Because it’s OK to ask for HELP.


The Helpful Coach Ltd has been instrumental in supporting us to develop and implement a progressive employee wellbeing strategy. The range of solutions available has enabled our business to offer a blend of targeted solutions tailored to the specific needs of our people, ensuring we provide the right support, at the right time. Whether it be a session to support our Mental Health First Aiders or an awareness-raising webinar – Emma’s style and empathetic approach have made a real difference to our people. We look forward to working together in the months ahead.

People & Culture Director, Global Energy Group

Global Energy

Meet the team

Emma Tomes
Emma Tomes


Matt Tomes
Matt Tomes



Our Vision

Our vision is to improve wellbeing and reduce stress in the workplace by helping people learn how to help themselves and others too.

Some of our clients

A huge thanks to these organisations for choosing The Helpful Coach and bringing a positive attitude and the dedication to achieve fantastic results!

Birds Eye
Global Energy
Spa Medica
Ross County FC Academy
Suffolk Family Carers

How we’ve helped…


Ocado Retail

Just wanted to say a big thank you for taking us through the MHFA course these past 4 weeks. You cultured a really safe, supportive and encouraging environment for us all to share.

Customer Insight Analyst



I undertook Suicide First Aid course virtually and found the course very informative, and practical. Emma’s professional and knowledgeable approach, aligned with her sensitivity of the subject matter were perfectly suited to the delivery of the course. I would highly recommend.

Learning & Development Manager

Babcock International

Babcock International Group

I attended Suicide First Aid training with Emma recently as a build on my Mental Health First Aid training. The training on such a difficult topic was professional and sensitively handled. The subject gave me more confidence to talk about suicide. We were made to feel safe amongst our group where we shared our thoughts. Many thanks to Emma for this useful course.

Training Support Officer

Ready to see how can help you?

See us in action

If you’d like to find out more about how we can help we’d love to hear from you.

It's OK to ask for help.

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